Tonight I was flipping through my Instagram and kept seeing these odd pictures. They were being posted by the band Maroon5. They were all parts of pictures and it was one right after another. At first I was like, is this a mistake? What in the world are they doing? I clicked on their profile […]
Timothy Goleman
Instagram to get Analytics
One of the biggest gripes of brand about Instagram is about to change. To get analytics you had to do it by hand or get a third party service. The first was very time consuming. Trust me I know I have done some manual tabulation of Instagram. The later can be very expensive. It can […]
Review Nik HDR Efex Pro 2
A few weeks ago I recommended getting the Nik collection from Google. They are a set of PhotoShop plug-ins but several of them you can use as stand alone apps. The HDR Efex Pro 2 is on of those you can use as an app. If you’re not familiar with HDR it’s called High Dynamic […]
We are on Apple News
I’m very happy to say that Marketing Elements is on Apple News now! The process was very simple and easy to get the blog on. However the plug in to help publish in Apple format is a bit more complex. I installed the plugin called “Publish to Apple News” and some things went wonky. I […]
New Look for Instagram
When you update Instagram you may notice some changes. The first thing you notice is there is a new logo. The camera icon we have come to love over the last 6 years is gone. They have a brand new logo. But that’s not all that has changed with the app! First, I am not […]
Instagram Vs. Snap Chat – Which should you be on?
Instagram and Snapchat are similar services. Both involve images and videos. However, there is one big difference. On Instagram pictures stay and on Snapchat they disappear after viewing, or if a story a day. So which of these services should you be on for your marketing? If I was giving advice to a client I […]
Long Form Content Does Better than Short Form Content on Mobile
I have been involved with blogging since 2004. Over the 12 plus years I have been blogging I have seen many things come and go. One thing that goes against everything you would think is long form content performs better. It goes agains common sense. Meaning that shorter content should be the thing you want […]
How To Plan a Campaign
This past week I interviewed for a job. They wanted to know how I plan for a campaign. I came up with a document that I am going to share here. I gave a great presentation but unfortunately didn’t get the job. Create a Calendar Excel Use an Excel document to keep everyone on the […]
Brand Accounts coming to Instagram?
AdWeek posted yesterday that Instagram is testing out Brand Accounts/Profiles. I”m not sure this is a good thing. They have some great features that will be released for brands. Will the pages come at a price? Meaning will it be run similar to Brand Pages on Facebook? What is being Tested? First, lets talk about what […]
What Happens when the Internet goes out? Part 2 – Implementing
Now that you have everything ready for a worst case scenario. Let’s put it to work. This is an example that happened to me. It’s Friday at 5 PM and the internet goes out. You think “oh it is a glitch and will come right back on.” After 10 minutes and restarting the modem 4-5 […]