The worst happens, the internet goes down. What do you do? There is plenty of work to do. Social and digital marketing never sleeps. If you have a phone or tablet with cell service. Your day will be saved. While not idea it means you won’t miss a beat. It’s important to be prepared, have […]
Timothy Goleman
What is in a name – Why getting the right one is important
This may sound like a no brainer. When you get all the social properties for your brand get them all the same when possible. Meaning the part after after Facebook.com or instagram.com. This is true when getting user names for Twitter, Instagram, Pinterest and others. I think the only exception maybe Facebook. I say this because […]
Getting it Right – a Social Media Plan for an Auto Dealership
I have been looking for my next opportunity. There have been a number of different companies I have been been seeing online. While working at Plaid, one of the biggest crafting companies in the world, it taught me to step outside my box and learn a new industry. I was literally thrown in and it […]
Google is going in on Mobile Video
Google had some changes this week to YouTube. Some good and interesting changes are coming to the service. The first thing they did was redesign the mobile Apps. The second is they will start rolling out 6 second bumper ads. Bumper ads have been a source of controversy this week. But more on that in […]
It’s Time to Move into Video
Its time for Small/Medium Sized Business (SMB) to move into the world of video. The thought of this may seem daunting. When you think of video you may think of Academy Award Winning films or Emmy winning TV shows. However, video doesn’t need that much money to make it good! Where can you do video? […]
Should you Pay Tribute in your Social Media to a Celebrity that Passes?
I don’t have to tell you that last week we lost a musical legend, Prince. I’m sure you have heard it on the news. This got me thinking should you tie in your brand to a celebrity. I think Jennifer Jones on her blog hit it dead on with what was a hit or miss in the […]
Challenges for SMB in Social Media – Technology
I like man of you reading this want to partake in some of the latest advancements in social media. They include Facebook Instant articles, Rich Pins on Pinterest and more. From the sounds of it, they all sound pretty simple to implement when you read the instructions. You get the “Oh I can do that, […]
The Content Marketing Spectrum
Content marketing, native advertising, and branded content? What is the difference. This is a great video from the Content Marketing Institute. It clocks in at 12 minutes but if you’re looking for a primer on all this, look no further
Google Play Podcast and why Your Podcast should be on it!
This week Google announced the Android app of Google Play Music has launched their podcast service. If you aren’t familiar with podcats, they are audio or video programs on just about every topic. They tend to be produced by individuals. Larger networks have sprung up like TWiT, 5by5, Nerdist and Podcast One. Shows consists of […]
Making the Movie Experience More Social
Movies are a social experience. That is if you like movies! If you’re like me and my friends you want to go to opening weekend to see movies like “Captain America: Civil War”, “The Hobbit – Battle of Five Armies” or “Deadpool”. Notice a trend. We definitely tend to like Marvel movies. We usually plan […]