Timothy Goleman, April 5, 2016In a recent study postd by Emarketer they asked SMB professionals what metrics they used for success. Of the people surveyed, 51% said Views were the measure of success of a social campaign. While views are important they are not the end all be all of social media metrics. Your measure of success in social […]
Timothy Goleman, April 4, 2016Customer service has been a big topic in social media. KLM just upped the bar last week. The airline announced they would be utlilizing the Facebook Messenger platform for tickets and information. I will say this is a very bold move for any company to make. This service is putting in perspective, what Facebook wants […]
Timothy Goleman, April 1, 2016Media storage is one of the biggest issues businesses can face. There are programs that can handle image asset management for you. However, this comes at a cost. You can spend ten’s of thousands of dollars on such systems. I, like many of you, are a small business. I don’t have that much to spend […]
Timothy Goleman, March 30, 2016I should have dubbed this week Photography/Picture week on Marketing Elements. Earlier this week we had Nik software and yesterday was a rant on Instagram! Well, it’s another Instagram post! This time Instagram is giving you up to 60 seconds for videos. This is a major step up for vides. There is a lot more […]
Timothy Goleman, March 29, 2016I usually get on Instagram for a break in the day. See some of the latest pics from friends and other people I follow. Yesterday was a bit different. There were ton’s of people posting “Turn on notifications.” in their streams. Granted I didn’t see any big brands, kudos to you for not panicking! First, […]
Timothy Goleman, March 28, 2016If you’re like me you love to get photo apps. One that I have heard about for a while is Nik Softwear. Google bought them a while back and integrated a lot of the technology into their Snap Seed app. Which I have covered many times on this blog. The software originally cost $495, then […]
Timothy Goleman, March 24, 2016I will admit I love iOS Devices. I try to keep the blog a little more centered. However, that said I do tend to skew more towards iOS since that is what I use most often. I have a Nexus 7 tablet that I use from time to time. This makes me aware of the […]
Timothy Goleman, March 23, 2016I have covered a few different apps that help you create graphics. The first was WordSwag and the app world exploded after that. One of the latest entries is from Adobe. It’s Called Adobe Post. As names go it’s pretty generic. I think we could have come up with a better one, but I digress. […]
Timothy Goleman, March 22, 2016It has been said you go to Facebook to see what happened and to Twitter to see what is happening. This has been evident in the Arab Spring movement. It allowed people to tell what is going on in countries with news black outs. I think this is one of those moments that cemented […]
Timothy Goleman, March 17, 2016One might say that Instagram just jumped the shark. This week they announced they will be using a algorithm based news feed. Similar to what Facebook has now. I will admit that the unfettered feed of Instagram is one thing I really loved about the social network. It was like Twitter and in chronological order. […]
