Influencer Marketing is one of the hottest trends in the world of marketing. If you aren’t familiar the official definition of Influencer marketing is “is a form of marketing that has emerged from a variety of practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market […]

An interesting infographic came out this week. It was how brands and influencers view Influencer Marketing. Not surprising, that each side views it differently. I come at this from a distinct difference. I have set up influencer programs and been an influencer on some projects. This gives me the ability to see both sides of the […]