Now for Part 2 of my series “What happens when the digital goes out of your Digital World” In part 1 I told you how to protect your devices and some of the data. In this post I will share with you some apps I use to make sure if my device is stolen, your data will be safe and recoverable.
- Being in marketing how many meetings do you have a day? How many notes do you take in each of these meetings. I know, especially in an agency or freelance, your notes are one of the most important things you have after a meeting. It has all the details, to do lists and more. How do you keep those notes not matter what? The best app I have found for this is Evernote. It is one of those little apps that could. You can store pictures, webpages, pdfs, voice memos and a lot more. I would also recommend getting the paid yearly service. This will increase your upload limit every month. It will also increase the types of files you can upload. When I was in Vegas, I luckily took my notes from 30+ people in Evernote and allowed it to synch after each meeting. Evernote will synch over wifi or data connections. If you just do text notes using data will not eat up your bandwidth. The best thing with Evernote is you can organize your notes in notebook and tags. This makes it extremely searchable. I have been in plenty of meetings only to have them run together and not remember which meeting had the right note. Evernote will let you search and does a great job. I can’t remember a time when Ever note couldn’t find what I needed. Just make sure you synch before closing. You can access Evernote on your phone, tablet and computer. It’s cross platform with IOS and Android. Lastly, for an added measure of security you can have a passcode to access Evernote on launch/sleep on our phone or tablet.
- An alternative is the built in notes app for IOS.
- Going to Vegas I met about 10 new contacts. I had the business cards in my bag to follow up the week my bag was stolen. These contacts are hard to get again cause I” having to contact people who were at the show and go “hey did you talk to brand X? Do you have their contact info?” Which is not only time consuming but makes you double you work. My answer to this is Hello. Hello is a CRM app from Evernote that keeps track of people. You can take a picture of their business card and it will geotag where you are and automatically import them into your Evernote. So even if you lose your bag or card, it’s safe in Evernote. This is not only handy for having something stolen, but how often have you gotten a card from someone and misplaced it. The app uses charter recognition and makes it the phone number and email a link to email or call them directly from your phone. This app does a lot more then just save business cards. I would suggest giving it a try and see how you can best use it.
- An alternative is Cardmunch from LinkedIn
- Receipts are one of those things that are important to everyone. I had all the receipts in my bag in an envelope to be put in my files for next years taxes. I will admit this one is totally my fault. I should have done this right when i got home from my trip. I now have to go through bank and credit card statements to try and find all the expenses from the trip. I have tried a few apps, Shoebox, Lemon Wallet, but the one I like best is Piikki. The things I like about Piikki is first it ties into Evernote. Once you “scan” in the receipt it will geotag and add it to your Evernote. To use Piikki you put your receipt on a table and it will automatically detect the receipt and take a picture. It does a pretty good job in finding a receipt. I would recommend not doing it on a white background. The app doesn’t always find the edges. Once in you can categorize, organize and share the receipt. Once you have expended the receipt you can archive it so it doesn’t show up in your main screen. Like Evernote you can also pass code protect the app so if anyone gets your device they won’t have access to the data.
- An alternative is Lemon Wallet or Shoebox
I hope this series will help you protect your data. A few last tips are: Use different pass codes for locking the screen and apps. Because if they get your code they can open your apps easier. Next, take your bag with any device with you. Granted it doesn’t make it 100% theftproof but you won’t have to worry about it being taken from your car. I’d rather look like a geek then be out another MacBook and iPad. Lastly, if you have an expensive computer or carry around a lot of gear get a rider on your insurance to cover them. Especially if its your own devices and not one from work.
These are a few suggestions that work for me. I would suggest find a system that works for you. Yes, some of these things aren’t convenient but once you get into the habit of doing them they become second nature.
We all live in an age of laptops, smartphones and tablets. They have become such a part of our lives, its hard to imagine ourselves with out them. We use them at work, home and pretty much every where. But what would happen if those things disappeared one day, what would you do? How would you protect your data? And more importantly how would you recover your data?
I speak from experience because on Feb 28th of this year, everything but my iPhone was stolen. You may ask, how did this happen? Well it was taken out of my car. It wasn’t left in the front seat, but rather in the trunk. I left work with coworkers to go out to eat at Flip Burger on Howell Mill. I put my bag containing all the devices and more in the trunk. Then drove to the restaurant. I have always heard “security experts” say never put your bag in the trunk when you arrive, but rather when you leave. I did this, I went into Flip had dinner and after dinner I dropped off a coworker at his car then drove the 30 minute drive home to the burbs. I got out of my car opened my trunk and the bag was gone. It was that first feeling you know something has gone wrong but you don’t to believe it. I clearly remembered putting my bag in the trunk. I called one of my coworkers and asked if they remembered and they said “um yeah”. I thought maybe i left it at work, and didn’t pay attention when I left. So I drove the 30 minutes back to work and when I arrived, the bag was no where to be seen. Right then I knew everything was gone. At the time I couldn’t see how they got the bag and it was the only thing taken. I didn’t see any signs of forced entry and I always lock my car. Well the next morning I noticed they got in through the door handle and opened the trunk from the inside.
On a side note my work place and two offer offices were broken into that same night and the only things stolen were more Apple Products. So this was a calculated operation and I was told by many that the MacBook and Ipad were probably not going to be recovered.
Not only were my devices stolen but receipts from a recent trip business trip to Vegas, Business cards from new contacts made, external hard drive, thumb drives, check book and the list keeps going on an on. For about two weeks I kept remembering things that were in the bag that were now gone.
So this leads me to the post, what do you do to A) Protect you data and B.) recover your data if it gets lost or stolen.
- Use a security code on your devices – Most everyone i know does this step. Make sure when your device goes to sleep you have to use a code/password to get back into the device. I believe windows now does this by default. However, on a Mac this is optional. Go under Settings and change it so you have to enter a password after the machine goes to sleep. On your phones and tablets is super easy to set a pass code. On IOS you can use a longer code to get in the device rather then the 4 digit code. If you keep it all number you can use the number interface when inputting the code. This may seem like a nuance but trust me, it will get you peace of mind if your devices are stolen. Let me also say that if someone wants to hack to get in your devices it will only be a matter of time before they do it. In my case I don’t believe they wanted the info, but rather the device.
- Back up your computer’s hard drive/Device data – This is another one of those “Duh tips.” But how many people back their computers up on a regular basis? I used to do it every day. I would come home and back it up. But in the weeks before the theft I got lazy. I did back it up two days before, so there was minimal data loss. The main thing missing was email Which was still on the server. Time Machine on the Mac does an amazing job. Granted if you have to install from a back up you will have to wait a few hours for it to reinstall but its set up the way you had it before the loss. Also, back up your iPhone/Ipad daily Again this seems like a chore to do every day but if it is gone, you will have the most up to date back up. Another option is have a backup in the cloud. I didn’t have a service like Carbonite, but after this I am getting it. This will ensure if you’re on the road you can get important file you need from any computer. I have heard from tech guru Leo Laporte that You need one local back up and one in the cloud. After this experience I fully believe it.
- Back up your important file (documents/Pictures) - I also have a separate back up of really important files. This is easy becasue most cloud services (i.e. Goolge Drive, Drop Box, Box etc)now, you get about 5GB of storage. Choose the files that are most important to you and always have them uploaded to the current version. Pictures are another one of those items that are really important. Its the one thing most people loose that they really want to recover. I have added a paid Flicr account that allows me to back up unlimited high resolution pictures for a year. I probably won’t use it for anything other then back up. You can also use social networks but the problem there is downloading them. There is no easy way to get them from Google+ or Facebook in a bulk download.
- Password protect any files/Programs – The computer stolen had all my data on it for my business accounting, bank statements and etc. All the info that could really get me in trouble. I had my quick books password protected. But everything else was left open. If there is a way to password protect finanical and important documents do it. I know not all programs offer this, but it’s just an added level of security.
- Saving Passwords in your Browser – This one is the toughest one for me to change. I know many of us just put our passwords in and let our browser remember them. While this is convenient it’s not secure. The best thing to do is get a third party app like 1Password to store all your info and passwords. The file 1Password creates is encrypted and safe. There have been no known hacking into these files. 1Password stores your info on Dropbox so it’s portable across devices. But, if you’re like me you don’t always have access to put 1Password on devices you work on a daily basis. Once solution to that is create specific passwords for different accounts. Don’t use the same password for all your financial sites but create ones that you can remember and have a mix of letters and numbers and symples such as $#!&. This will make it harder to guess. I create two columns of about 14 words, each list chosen randomly and then randomly combined with number combinations worked great. Granted some of the passwords are crazy but they are easier for me to remember.
Those are some tips to get you started on protecting you data and devices. I hope you don’t ever go through what I did with getting a device stolen. But if you do and take these steps you will feel safer then if the thieves had access to all your data. In part 2 I will discuss a few apps I’m using now to help save the receipts, data, and contact info you get while in your daily life.
Today GM announced they were discontinuing Facebook Ads. This is not too big a deal to me, where as the press seems to make it seems that GM is leaving Facebook all together. VentureBeat is reporting that GM currently spends $40 million on on Facebook. One-fourth of this is ads the rest is content and page expenses. So, they are not abandoning Facebook, only the ad portion.
This to me is not a big deal and here’s why:
- The buying decision for a car is much longer and involved, and most Facebook ads are for liking a page or a low involvement purchase.
- A page would be more beneficial to GM’s marketing needs, with the ability to give more information
- Not all marketing/advertising tools return the same reward to all clients
- Brands need a diverse marketing mix to accomplish goals
GM is leaving the ads but that doesn’t mean they are not working for everyone. It’s always important to measure and judge and see what is effective.
WordPress now has some great features, like the Drag and Drop uploading. Check out the video for all the details