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31
Aug

New Gmail Priority In Box

Will be interesting to know how this will affect email marketing

9
Aug

ME0021 – Talking Mobile Marketing with Nicola Smith

Nicola is the Director, Emerging Trends & Strategic Research – Moxie Interactive

Nicola Smith has been an integral part of Moxie Interactive for the past three and a half years.  Smith started out in the client services department working on the Verizon Wireless account, but soon thereafter she transferred to the Participant Intelligence Group to oversee research and strategy around emerging technologies, media platforms and user behavior.  Currently, she works to bring innovative ideas and technologies to her clients including Verizon Wireless, Maybelline, Garnier, Coca-Cola, Microsoft, Cartoon Network and 20th Century FOX.

Originally from Johannesburg, South Africa Smith’s experience spans multiple digital and traditional mediums including a proficiency in film production and production design, radio communications, digital marketing and trends research and application.  Her innovative thinking has helped win awards like the AIMA Most Effective Use of Video award for Verizon Wireless’ Snowy Surprise, the iMedia Agency Shoot Out for the Renault Laguna Coupe, IMA’s Outstanding Achievement Award and many others.

Smith also currently teaches a Digital 1 trends course at the Creative Circus, an Advertising school in Atlanta.

Smith currently lives in Atlanta with her husband.

We talk the world of Mobile Marketing.

  • We go over the current offerings.
  • How the world of Tablets has changed the landscape of mobile.
  • Apps versus Mobile Site
  • Mobile Maybe the way to the net for many including developing countries

To listen on the site, please go to the main page to listen on the web.

Nicola contact:

  • http://www.twitter.com/Nicola_Smith22
  • http://www.linkedin.com/in/NicolaSmith22

Contact Tim:

  • http://www.linkedin.com/in/timgoleman
  • http://www.twitter.com/timgoleman
  • http://www.marketingelementsblog.com

Podcast: Play in new window | Download

2
Aug

ME0020- Marketing Roundtable with Eric Ungs

This starts the first of many Marketing Roundtables. This will be a podcast where I’m joined by fellow marketers where we talk about some of the topics of the day. They will be done on a some what regular basis. I hope every two weeks.

This time I”m joined by Eric Ungs from the 380 Social Podcast. He’s a marketeer with a background in social and event marketing. The topics we cover are: Facebook in the world of Likes, Facebook’s Mark Zuckerberg Interview on ABC News and Ebook are outselling physical books on Amazon.

These server as a the framework but we talk about a whole lot more! Listen to hear all we cover.

Contact Eric:

Conact Tim:

  • http://www.linkedin.com/in/timgoleman
  • http://www.twitter.com/timgoleman
  • http://www.marketingelementsblog.com

Podcast: Play in new window | Download

28
Jul

60 Second Marketer – Social Media Tracking

We have Chris Kovac, former Podcast guest giving advice on some social media tracking with the 60 Second Marketer

22
Jul

Mark Zuckerberg’s Interview on ABC News

Here is the interview that Dianne Sawyer did with Facebook CEO Mark Zuckererg. After watching, I don’t think he gets privacy. When asked “Why can you set default to only share with friends” He replied something like. Well there are some who want to share with everyone and its a community. Will Gogole’s new ME network bring competition to Facebook?

21
Jul

ME0019 – Engage with Brian Solis

Engage by Brian SolisBrian Solis is Principal of FutureWorks, an award-winning New Media marketing and branding agency in Silicon Valley. Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. Considered one of the original thought leaders who paved the way for Social Media and PR 2.0, Solis is co-founder of the Social Media Club and is an original member of the Media 2.0 Workgroup.

We talk about the book. I think it’s one of the best books on social media that has been written. Its set up like a text book on social media. We talk more about social media and its uses and wrap up talking no one is a social media expert. It changes so fast that you have to keep up with what you like and rely on others!

The book is available at a book store near you and online as well.

(to hear the podcast go the main page!)

Brian contact:

Contact Tim:

Podcast: Play in new window | Download

19
Jul

ME0018 – Mirror Test with Jeffrey Hayzlett

About the Book – Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn’t doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren’t willing to look at what’s working and what isn’t – and then take the necessary steps to fix them — well, you and your colleagues and employees are in for a tough ride.

I met Mr. Hayzlett at the Atlanta Interactive Marketing Association event in June, 2010. He gave a really great speech that encompassed a lot about the book. We talk about the book. The best ways to increase business.

The book is available at a book store near you and online as well.

Mr. Hayzlett contact:

  • http://hayzlett.com
  • http://www.facebook.com/Jeffrey.Hayzlett
  • http://twitter.com/jeffreyhayzlett
  • http://www.linkedin.com/in/hayzlett

Contact Tim:

  • http://www.linkedin.com/in/timgoleman
  • http://www.twitter.com/timgoleman
  • http://www.marketingelementsblog.com

If you get linked directly to this page, you can listen to the podcast from the front page. Still working on the fix to listen in post.

Podcast: Play in new window | Download

13
Jul

ME0017 – Talking Social Media with Clayton Morris

I am joined by Clayton Morris from the Fox TV Fox & Friends, Today In Social Media podcast and the Grizzly Bear Egg Cafe. He’s been on numerous podcasts and shows talking about social media. Today in Social Media is one that covers breaking news and issues in social media.

In this episode we talked about how Consumer Reports rated the iPhone4 a “Do not Buy” How he thinks this will affect the company and sales of the phone. He also talks about first hand his experience with the device. He hasn’t had any of the connection issues being reported.

The we talk about location based marketing. This is more focused on whats near and then we move into social search. How we feel social search is going to change the face of the web.

If you come in directly through a link, click to go home and you can listen on the net. Due to a plug in incompatibility it won’t play on individual posts.

You can find Clayton at:

http://www.grizzlybearcafe.com/

http://todayinsocialmedia.posterous.com/
http://twitter.com/claytonmorris

Find Us @:
http://marektingelementsblog.com
http://www.twitter.com/mkelements
http://www.facebook.com/marketingelements

Podcast: Play in new window | Download

9
Jul

ME0016 – Talking SEO & SEM mistakes and how to fix them with Stacy Williams

I talk SEO & SEM mistakes with Stacy Williams. We first talk about SEO tips and how you help your organic search. Then we move into Paid Search and the best practices in over coming mistakes you can make.

Stacy Williams’ more than 20 years of marketing experience laid the foundation for the creation of Prominent Placement, a full-service, award-winning Atlanta search marketing firm, in 2001.  Stacy is sought after nationwide as a regular speaker on search engine marketing, and is frequently published on the subject.

Prior to her establishment of Prominent Placement, Stacy’s career spanned both coasts, serving at advertising agencies in both Los Angeles and Atlanta.  Most recently, she spent nine years at the ad agency Kilgannon, including serving as their Director of Marketing.

A graduate of the University of California at Berkeley’s Haas School, she received a B.S. in Business Administration, with an emphasis in Marketing. Stacy also received an M.A. in Communications Management from the University of Southern California’s Annenberg School. She was a finalist for the Georgia Woman Entrepreneur of the Year Award for 2006.

Prominent Placement, Inc. is an award-winning, full-service search engine marketing (SEM) firm, delivering ROI that traditional marketing channels can’t touch, with a level of service that raises the bar. Since 2001, Prominent Placement has managed the entire SEM process for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement’s customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.

For more information, visit our website or call 888.SEM.MKTR (888.736.6587).

Podcast: Play in new window | Download

5
Jul

I Cancelled MySpace

I have heard a few people say they they were going to cancel their MySpace. Well I took the plunge last night. I never really cared for MySpace. I hated the lay out, there was too much annoying images, the layouts made no sense and I rarely talked to anyone. As you can tell I was never on it much to begin with, I think the last time I was on it was a year ago. I joined because everyone was on it, but I can’t recall anyone I talked to on there. It was more of everyone is on it and I got on it too! It was really my first social media community I was part of, but I guess I never felt like a community member. Facebook I have friends, companies and organizations I interact with and I talk and share information. Such as the Page for this podcast and my business.

The cancellation procedure actually was pretty easy, but it said it would take 48 hours to delete the profile. Which to me is strange, but I”m like ok, we’ll wait. At the time of writing this post its still up, but I hope for not much longer. Has anyone else thought of canceling their MySpace? Or actually canceled it? I’d love to hear your reasons. Mine is I never used it for any purpose. Granted it has kind of been reborn as a music site, but still I haven’t even logged on in a year. So I say thanks MySpace for being my first Social Media community.

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