Learning from the Obama Campaign


I attended an AMA Atlanta event for the New Technology SIG. It was It was Barry Libert who is the Chairman of Mzinga. He wrote the book you see above, “Winning Business Lessons from the Obama Campaign.” It was hosted at 103 West here in Atlanta.

Mr. Libert gave a great speech, that I have thought is a good policy. Just tell the truth to your customers. Which I think is always the best policy. Which Mr. Libert stressed at several times through out the presentation.

I wasn’t able to get a book, but I should have one coming soon and will discuss it more then.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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