I attended the AMA Atlanta Signature Lunch today. The speaker was Margaret R. DeFrancisco. The President and CEO of the Georgia Lottery Corporation. They combined the Mega Millions and the Power Ball. In doing so, they did a massive marketing campaign by their agency BBDO. One of the really cool things they did was this Flash Mob. You may have seen similar types of events with T Mobile and Oprah. These just always make me smile. It was staged in Hartsfield Airport and had about 120 dances. They got this organized and put on in two weeks. That included the approval of the GA Lottery Corporation, Hartsfield and TSA. I think it’s awesome!