You keep hearing that Mobile is the wave of the future. In the US this is very true. Pew Research center did a survey of Young Adults and device ownership. It looked at young people between 18-29 years old. What did they find?
Some interesting facts to note:
- 86% have Smart Phones
- 50% have a tablet
- Desktop Computer ownership has fallen
- Game consoles are slipping as well.
What does this mean? You will need to focus on a mobile audience over a desktop one going forward. Less people will be sitting at home on the computer and will access information on the go. If you don’t have a mobile website now is the time to do it! Not only will this be the case in the US but around the world.
These numbers only reinforce what we felt was happening. The rise of mobile is happening and you need to start paying attention to the small screen and how well your message displays on them. There already is an attention problem in advertising and getting your message out. That will be harder to do in a mobile society where people are on the go and want information more quickly.
Keep up to date on what social networks are doing on mobile. Facebook just redesigned their mobile profiles, which we reported on a few weeks ago. More networks will be focusing on mobile and how best to optimize for mobile devices. I will keep you posted on mobile issues you should be aware of in the marketing space!