Facebook Reactions and How they Affect your Business

reactions-image-en_usWhile I was gone, Facebook rolled out the Reactions. Reactions are a way for you to do more than like a post. It has a set of six emojis. They represent Like, Love HaHa, Wow, Sad and Angry. Sometimes one of these is more appropriate for you or your fans to use. If someone posts they lost a pet it can seem insensitive to click “like.” The set isn’t the much rumored “dislike” button.

It is my opinion that Facebook rolled these out as to have the least negativity on the site. Could there be more or better suggestions? Sure there could be.  Like all things with Facebook if you don’t like it they will change it. Change is the only constant on Facebook.

How will Reactions affect your business? Some people maybe going, I don’t think it will affect my business. I like I mentioned above It will allow your fans to give you more feed back. There will be a mix of people sharing emotions with you. Some people may like, it, others may love it and other may use angry. It can give you a deeper understanding of your fan base. Things they really like and other things they don’t like.

If you go under insights, you will see the different Reactions people used. If you don’t see one on the individual post after expanding, then it wasn’t used by anyone on your post. You will also be able to export this date for a deeper dive into analytics.

Everyone now has Reactions on their personal feed and on pages. Take a few minutes to check your insights and see how your fans are using it. If you haven’t used the feature, go to your news feed and either click and hold your mouse over “Like” or on mobile put your finger and hold it on like. The list of emojis will come up. Enjoy the new feature!

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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