Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and technology vision at Eloqua. Steven’s insights into the application of technology to the marketing profession have been key to Eloqua’s consistent record of client satisfaction. He was recently named as one of Inside CRM’s Top CRM Influencers and recognized by Frost & Sullivan with their GIL prize for Innovation.
Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. Steven is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.
Prior to cofounding Eloqua, Steven worked in corporate strategy at Bain & Company and engineering at Celestica. Steven holds a degree in Engineering Physics from Queen’s University.
This is the first talk about B2B marketing. I talk to Steven about how to get qualified leads and maintain relationships with potential leads. We talk about some of the best practices for B2B marketing and what not to do! If you would like to hear more you can read his book or go to his Blog Digital Body Language (http://digitalbodylanguage.blogspot.com)
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