Chris Kovac of Nicholson Kovac agreed to do a three part series of How to integrate social media in your marketing communications plan. In part one we talk about about the strategy behind starting. You have to have a game plan before you get in the space. Then we go on to talk about how you can use it for B2B and not just B2C. Lastly, you must monitor and refine you strategy.
Chris Kovac – Director of Social Influence
Chris Kovac has 14 years experience in strategically grounded Interactive marketing communications services. He is the director of social (media) influence at Nicholson Kovac. Chris has spoken regionally and nationally on social media theory, strategy and best practices. He is a current board member for the Kansas City chapter of the Business Marketing Association and on the cabinet of the United Way of Greater Kansas City. Chris has worked with many Fortune 500 companies and other top brands, including: Sprint LTD, 3M HealthCare, Pfizer, Merck, Genentech, Bayer HealthCare, FMC, Hilti, Mandalay Bay Resort and Casino, Dictionary.com, and many others.
Chris has developed a number of Interactive marketing services for multiple marketing agencies, including: search marketing (SEO and SEM), email communications, Web analytics, online research, online media placement and social media. He led clients’ strategic planning of Interactive marketing strategies, integration with offline marketing initiatives and supervised tactical execution of Interactive services. Chris was one of the co-founders of the Interactive Communications Services department for Nicholson Kovac.