ME0021 – Talking Mobile Marketing with Nicola Smith

Nicola is the Director, Emerging Trends & Strategic Research – Moxie Interactive

Nicola Smith has been an integral part of Moxie Interactive for the past three and a half years.  Smith started out in the client services department working on the Verizon Wireless account, but soon thereafter she transferred to the Participant Intelligence Group to oversee research and strategy around emerging technologies, media platforms and user behavior.  Currently, she works to bring innovative ideas and technologies to her clients including Verizon Wireless, Maybelline, Garnier, Coca-Cola, Microsoft, Cartoon Network and 20th Century FOX.

Originally from Johannesburg, South Africa Smith’s experience spans multiple digital and traditional mediums including a proficiency in film production and production design, radio communications, digital marketing and trends research and application.  Her innovative thinking has helped win awards like the AIMA Most Effective Use of Video award for Verizon Wireless’ Snowy Surprise, the iMedia Agency Shoot Out for the Renault Laguna Coupe, IMA’s Outstanding Achievement Award and many others.

Smith also currently teaches a Digital 1 trends course at the Creative Circus, an Advertising school in Atlanta.

Smith currently lives in Atlanta with her husband.

We talk the world of Mobile Marketing.

  • We go over the current offerings.
  • How the world of Tablets has changed the landscape of mobile.
  • Apps versus Mobile Site
  • Mobile Maybe the way to the net for many including developing countries

To listen on the site, please go to the main page to listen on the web.

Nicola contact:


Contact Tim:


Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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