Nicola is the Director, Emerging Trends & Strategic Research – Moxie Interactive Nicola Smith has been an integral part of Moxie Interactive for the past three and a half years. Smith started out in the client services department working on the Verizon Wireless account, but soon thereafter she transferred to the Participant Intelligence Group to […]
Is Apple making a mistake?
A study was released this week that Apple is loosing market share for the iPhone and that Google’s Android phones are now in the second spot. Grated there are a few issues with the study. They are: it was a recent study, people are waiting for the new iPhone, and a whole host of other […]
ME0005 – Social Media with David Rollo – 22 Squared Atlanta
David is the Director of Digital and Social Media Strategy at 22 Squared in Atlanta. Having begun his career as a New Product Marketing Manager for the Canadian division of Apple Computers, David is seasoned in leading departments, setting strategies, and managing initiatives to drive results from day one. Whether helping to increase online store […]
AIMA Mobile SIG Lunch
Today the Atlanta Interactive Marketing Association (AIMA) had its first Mobile Special Interest Group (SIG) lunch. It was a great event that put mobile marketing in the forefront of marketers minds. There has been much confusion about what is mobile marketing and how to do it effectively. I think this will clear up a lot […]
The Year of Mobile Marketing?
As a marketer, you’ve probably heard this mantra every year for the last few years. I first remember hearing it in 2007, and that mobile marketing would take off! So far, that hasn’t happened yet. I attended an AIMA Event last night that was about Mobile marketing. Which lead me to write this post and […]