I attended an event done by the Social Media Club in Atlanta. It was “The practice and pitfalls of running promotions and games of chance through social media.” It sounds like an in depth and jargon filled program, but it was in fact done in very easy to understand English. The presenters were Mark Staples, […]
January 2011
Blogging Relations: Blogging Myths
Blogging is one of those areas where there seems to be a lot of confusion about how to best utilize them in marketing. I think a lot of people see blogging as a more personal endeavor rather then a business tool. I have been blogging since 2004 for both pleasure and business. The medium has […]
Lady Gaga: From Monster Musician to Marketeer
The biggest question most singer-songwriters ever have to contend with is when and how they will get signed to a major record label. For Lady Gaga, however, that was only the start to her already iconic career.
Can a Farm or City help your marketing? Social Gaming maybe the answer
Social Gaming is one of those things you love or hate. There seems to be no in between. There are people on Facebook who say they don’t care about your Farm, City or Aquarium. While others have tons of postings about their favorite games, about 40 status updates in a row. I know this because, […]
Starbucks’ New Logo: Branding Blunder or Genius Maneuver?
This week, coffee titan Starbucks did something it hasn’t done since 1992. It changed its logo. But that wasn’t the biggest story. The biggest story was that the brand removed its trademark “Starbucks Coffee” wordmark that has encircled the centerpiece of the logo — a siren — since 1971. My first thought was: “This was […]