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Steven Le Vine

  • 5 Tips For Running an Ethically Sound PR Campaign

    Any first-rate publicist can carefully craft and execute a proper PR campaign that will both generate a substantial amount of press exposure, and also help to portray his or her client in a positive light. But, not all publicists will do this without taking a few shortcuts on the way. Sometimes shortcuts can be beneficial – a way to speed up a process that would normally take a longer amount of time. Other times, not so much.

    Entertainment, Media
    / February 2, 2011
  • Lady Gaga: From Monster Musician to Marketeer

    The biggest question most singer-songwriters ever have to contend with is when and how they will get signed to a major record label. For Lady Gaga, however, that was only the start to her already iconic career.

    / January 16, 2011