Any first-rate publicist can carefully craft and execute a proper PR campaign that will both generate a substantial amount of press exposure, and also help to portray his or her client in a positive light. But, not all publicists will do this without taking a few shortcuts on the way. Sometimes shortcuts can be beneficial – a way to speed up a process that would normally take a longer amount of time. Other times, not so much.
Steven Le Vine
Lady Gaga: From Monster Musician to Marketeer
The biggest question most singer-songwriters ever have to contend with is when and how they will get signed to a major record label. For Lady Gaga, however, that was only the start to her already iconic career.
Starbucks’ New Logo: Branding Blunder or Genius Maneuver?
This week, coffee titan Starbucks did something it hasn’t done since 1992. It changed its logo. But that wasn’t the biggest story. The biggest story was that the brand removed its trademark “Starbucks Coffee” wordmark that has encircled the centerpiece of the logo — a siren — since 1971. My first thought was: “This was […]