Google Plus Gets Share Button, but is it too late?

Google+ has been a topic for me here over the last few months. I do like the layout and design, especially after the redesign. It is cleaner and easier to find posts. Big hopes were what I had for the social network, but they haven’t been realized yet. The function that is the main draw are Hangouts.

I have started using it for my clients and  have put my them on it with a page. This was a smart decision especially after they have now tied in search results with +your world. But, is Google+ going anywhere?

Today Google has released a share button. This is similar to the Share button for Facebook. But is this too little too late for social network. Here are a few issues I have with the network:

  • From a brand perspective, especially for smaller brands, it’s hard to find pages
  • Engagement is much lower then a Facebook page
  • There appears to be less time spent on the site as opposed to Facebook
  • Lack of real analytics for pages, they give you shares and +1’s but not  in depth like Facebook insights
  • Will users actually use the Google share? It is the least used of the three social share features.

These are just a few thoughts. I got the inspiration for this post form Tech Crunch. You can read the article, I have used some of my insights with my clients in small business to come up with my bullet points.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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