Facebook strategy for smaller businesses just got tougher. This is because they changed the News Feed algorithm, meaning people will see less from brands/pages in their news feed. I work with a lot of small brands and getting their message out in the crowded social space is not easy, but now it just got a lot tougher.
- Use a picture – a picture gets more engagement then anything else on Facebook. Links are ok, but attach a picture and include a bitly link if needed
- Make sure the picture is fun and sharable – Don’t just find a random picture, but find one that includes your brand and resonates with your fans.
- Show your brand personality – Every brand has a personality and show it off. This is the biggest mistake small brands make they post matter of fact posts, but show some personality and fun in the posts
- Engage people who comment – Don’t let a comment just sit there, try to respond in a few hours when possible. When you talk to people they love to know a brand cares
- Do a Promoted Post – Promote content you have on your page. Don’t create something you don’t do, you want to showcase your page at the best
- Use A Picture – It’s for the exact same reason above, it’s the most engaging piece of content you can use on Facebook
- Test a Few posts – don’t rely on one post for your advertising. You want to try a few different types of pictures and content to see what people love the most
- Start with a Smaller Budget – Don’t go into Facebook spending $200. Start off with $20 and see how it does. If the promoted post does great for you, Facebook allows you to extend the promotion.
- Change your promoted post – Change the post on a weekly basis, if not weekly then monthly. People want new and fresh content in their news feed. Don’t be afraid to have fun. Remember if an ad isn’t performing you can always pause or kill it.