Facebook Releases Business Manager



Facebook released Business Manager today. I am writing this without first hand knowledge because I have no access to manager at the time being. I think this is in a step in the right direction for managing larger organizations on Facebook. I have said for years that Facebook needs a better way to manage pages, ads and apps. A central location where you  can administer users, permissions and more.

My ideal concept is to have a total business account where everything resides and it’s not tied to one person’s account. Where its controlled by a company and they can create pages. This is so if an employee leaves the page won’t be hijacked by the departing employee. This isn’t quite that but a step in the right direction.

The changes in this that Facebook gets points for is:

  • add admins with out being friends  and can do it just by having just their work address.
  • It doesn’t pull info from your personal account
  • revoke access easier (one location)

Their video says it’s for advertisers with a lot of people and agencies to help them manage their ads and pages. I think this will bring value to larger organizations. If you go to https://business.facebook.com/ you can read more about it and see if you’re available for Business Manger

If you have access let me know how you like it.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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