ME0034 – Content Marketing – How to Start – Marketing Elements by Timothy Goleman

Definition from Wikipedia
1. Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
Can’t See the forrest for the trees problem
1. Most small businesses and people are intimidated by content marketing because they don’t feel they have content!
2. But look at your company and see the content every day
  1. Doesn’t have to focus on your business every products
  2. Put personality in your brand.
3. Some great content ideas
  1. Answer Questions
    1. Articles about the top 10 questions in your business. Answer them one at a time
  2. Personality of your biz
    1. Show case the employees who make your business successful
    2. Charities you donate or volunteer for
  3. Topics in the industry
    1. Write up topics facing the industry and how you are dealing with them
    2. Trends happening in the industry
  4. If B2C showcase your customers
    1. People having an anniversary (if restaurant)
    2. Tips to others from your best customers
What kind of content can you do
1. If you are on a budget or time constraints
  1. Blog
    1. Is the easiest way to get involved.
    2. Simple to set up
    3. Recommend self hosted wordpress
    4. if you can try wordpress.com or possibly blogger
  2. Videos
    1. Its never been easier to shoot videos
    2. Quick Videos
    3. You can use Vine or Instagram for super short videos
    4. Can be shot with your phone or tablet
  3. Longer Videos
    1. YouTube
    2. Create webinars or presentations
    3. Or create production videos
  4. Photos
    1. Instagram
    2. Similar to previous
    3. Showcase your products
    4. Show off customers