Archives

What is Evergreen Content?

You may hear the term “Evergreen Content” but do you know what it means? If not this post is for you. Evergreen is a form of content that never is never or takes a while to go out of date. This may sound crazy to some. Most of us think that content has an expiration […]

SBSS  Blogger Relations 101 – Getting Started

  One of the biggest trends in the world of marketing is Content Marketing. Wikipedia gives this definition of Content Marketing; “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, […]

ME0034 – Content Marketing – How to Start

  Definition from Wikipedia Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Can’t See […]