Facebook Says Insights are Off for June

logo_facebook-rgb-7inch2.png.648x0_q90_replace_alphaHave you have noticed your engagement metrics are a bit off? I have on a few pages I manage. Some have been off 30-50%  in some cases. This was noticeable in the last few weeks. I made me wonder if there was change in the news feed again but no. Inside Facebook is reporting that from 5/30 till 6/30 there are discrepancies in the numbers you may see reported. Basically the number reported is less than the amount showing in your post.

Its not clear how much of an issue this is in brands. I haven’t heard much from friends who mange bigger brands but smaller brands it seems to be kinda wonky. I would be curious to know what is

I will keep you posted on any updates on the cause or when the data is restored, If you have issues as well let me know!

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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