Iconosquare Ends Free Instagram Analytics

iconosquareIt was announced today that Iconosquare is going to redesign their service today. However, with that redesign they are ending analytics for free accounts. One of the best free analytics tools is going away for small business. Making it much harder to get analytics from the network. As you know, Instagram doesn’t have any analytics for users like Facebook and Twitter currently offers.

This is the email sent to users today:

Leading Analytics & Marketing Suite for Instagram

Dear user,

In May 2011 we launched Iconosquare to provide the growing Instagram community with some fun stats about their accounts. Success was right around the corner with more than 20,000 free registered members in only a week.

As keen photographers, we have continuously improved Iconosquare by releasing loads of cool and innovative features over the past 4 years. As a matter of fact we have gradually dealt with the different needs of various users – individuals and professionals (brands/agencies).

As time went on it became more and more challenging to deliver the right service to the right user while improving our platform. That’s why we made the choice not to undermine the core of our corporate values: high quality product and effective customer support.

After several months of hard work, we are now ready to launch the fourth version of Iconosquare. This new version includes a full redesign and loads of new advanced features intended for pro users but also a free plan for individuals who want to keep enjoying Iconosquare. But be aware that statistics will no longer be delivered in this free plan.

We are super excited about this imminent launch and we hope you will enjoy it too.


Jérôme Boudot
CEO at Iconosquare

At this time I didn’t see any pricing for pro users. If they keep it affordable it will still be a tool for small businesses to judge the effectiveness of their Instagram. If not I will be looking for alternative but currently I am not aware of any that are as robust as Iconiosquare.

I”ll have more info for you soon!

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

One comment on “Iconosquare Ends Free Instagram Analytics

  1. Reply Lou Perseghin April 28, 2015 at 12:34 pm

    Follow up: NOT affordable. Sigh.

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