Post Like a Rockstar

IMG_3675Tonight I was flipping through my Instagram and kept seeing these odd pictures. They were being posted by the band Maroon5. They were all parts of pictures and it was one right after another. At first I was like, is this a mistake? What in the world are they doing?

I clicked on their profile and noticed exactly what they were doing. They were posting a segment of a picture. When you open their profile you see the entire picture. They have made a decision to create these mosaics. Its not something that just happened. They post in multiples of three every time they post. This allows the pictures to stay together.

I have seen this tactic used by brands but not to this scale. They have several pictures created. There are ones with just six pictures, but most are featuring 9 pictures. Each one pieces together to create an on stage picture during a concert. They are giving you a unique view that few people have during a concert.

I am a big fan of Maroon5 and think this is totally awesome. But is this something you can do for your brand?

  • To do this you need to have some amazing high quality images – If you don’t, think twice about doing it
  • If you do have images you need to crop them as a square/rectangle and then make sure its made out of equal squares (You can do rectangles but squares are easier to work with)
  • Then  you must post them. Its important to know you have to post from bottom right to top left. If you reverse the oder it will show upside down.
  • If you do this strategy and want the pictures to stay in order, after you post you will need to keep posting series of three pics at once. If you don’t the pictures will not line up.

I’m not sure I would do this often due to the amount of work involved. This is a long term strategy. While it’s cool everything in social has it’s time. I would only recommend it to those with amazing and large pictures.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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