New Analytics on LinkedIn For Publishing


Do you publish on LinkedIn and wonder who and when people are reading your posts? If you have your questions will soon be answered. They announced this month that they have released you can now view some basic analytics . The analytics include how many page views. How many likes, comments and shares. Its similar to the Facebook post analytics.

It may sound ok, but you can also see demographics on who is reading your posts. This includes the top 4 industries, job titles, locations and traffic sources. Which is a big help to let you know if you are reaching your target audience. lastly , you can see who commented and liked the post.

This is rolling out. I had it on my posts but I am a paid LinkedIn Member. You may have to wait if you’re not. But it’s a welcome addition to LinkedIn.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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