If you are a small business, you more than likely have have a Facebook Page. Its is the main social property most businesses have implemented. You maybe asking why is Facebook updating pages? “With over one billion people visiting Pages every month, people are already turning to Pages to learn more about businesses, and now we’re updating Pages to help businesses build mobile presence and communicate with customers more easily.
One of the new changes is a bigger and more prominent Call to Action button. The new call to action button is just below the cover photo. The call to action button can be set with a number of different actions. Also you can have different ones on desktop and mobile.
New sections of Shop and Services have been added as well. Before know pages were pretty much homogenous among different categories. There were few things to differentiate a page by listing services/products. Now the new sections will allow you to profile your business and what you provide.
The page layout on mobile has been improved. Each new section will be given its own tab just below the call to action button. So the new shop and services will be front and center. Along with that will be a home tab. This will bring people back to the initial landing page.
These changes will be rolling out soon. The new sections don’t have a roll out date, this will be a welcome addition to small business pages.
What does this mean for your business: You will be able to inform people on your business and what you have to offer. It will be easier to find and for people what you are about and interact with your brand. This is especially true with the shop and services tabs!
Its great to see Facebook taking an interest in small businesses. You can read the official post on the Facebook for Business page.