Why You Need a Paid Strategy in Social

Why you should have aSocial media is free. You hear this all the time in the world of social. This is true for the most part. There is no cost in joining a site, creating a page and sharing your information. However, on many sites your branded content often goes unseen by over 80% of your Fans/Followers/Likes. So what are you to do?

You need to start a paid strategy. It doesn’t have to be a large sum of money. A few months ago I proved how a small budget can go a very long way. The results impressed me. If you didn’t read that post it was What can $25 in Facebook Advertising do? . I ran a sponsored post for a total of $25. The results were very good.

It would be my recommendation that you run ads at the very least every two weeks. The amount can be as little as $5 a day. You don’t need to spend a large sum of money to get results. What will these ads do for you? First, they will get you new fans. It should show a positive increase on your fan count. Next, your likes will in crease on the paid posts. Which, theoretically, should show up in their friends feed. Lastly, you should see more interaction with your post. This could be done as comments or shares. Shares are one of the most important things people can do with your content. If they like it they want their friends to know about it.

Ad types are always changing on Facebook. Its important to keep up on the different types. I will try my best to do that here, but I don’t alway see them as they are released. If you want to discuss advertising, Facebook has opened up their service for small business. You can get in touch with the Facebook Ad department and figure out what works best.

If you try a paid strategy and find it successful. Make sure you start changing things up and not running the same ads over and over. After a few months you will have ads in your account and can see what resinates with your fans. Always change and text new ads. If your ad isn’t successful, you can pull the ad or only pay per interaction.

Give ads a try on Facebook, Twitter, Instagram and Pinterest. All these services now have their ad platforms open to the public.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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