I have heard over the years that social isn’t as effective for B2B. Most of the focus has always been on the B2C side. Many brands go without a social strategy when they could be missing out on new leads and sales. I hear many out there that its for consumers and most business people won’t see or interact on social platforms. I have a few things to say about B2B in social!
- Find the platform that works – Like all brands you need to be where your company gets the most traction. Any company not seeing results should reconsider their social strategy. There are many social sites outside the big ones that you can get on and involved in.
- Don’t Be Everywhere – See the one above. You don’t have to be on every network out there. You want to act strategically. Also, it takes a lot of effort to manage all the social networks at once. I would suggest starting on one or two and then growing. Master one and move on to others
- The Big Social Networks – Big social networks aren’t for B2C. Many of the people you want to reach are on Facebook and Twitter during the day at work. You can interact and gain leads through the ones thought of as B2C. Think about how many people are on Facebook every day at work. You can reach them through ads, targeting and great content
- Show the personality of the brand – Many times people see B2B as boring. It doesn’t have to be, you can make it fun and show the personality of the brand. Have fun in social. I’m not saying do something totally crazy but show the brand and people behind the brand.
These are a few suggestions if you are in the world of B2B. Social is and can be a productive part of your marketing mix.