The Content Marketing Spectrum

Content marketing, native advertising, and branded content? What is the difference. This is a great video from the Content Marketing Institute. It clocks in at 12 minutes but if you’re looking for a primer on all this, look no further

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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