Marketing Strategy Done Visually

There are different kinds of learners. The four types of learning are visual, auditory, read-write, and kinesthetic. Visual learners learn through seeing things done. Auditory learners like to hear information rather than reading or seeing it. Read-write like to learn through text rather than visual or audio. Lastly is kinesthetic are those who want to learn by doing and experimenting. I fall into the visual section of the learning types. I mix in a bit of audio and kinesthetic. Being dyslexic read-write has never been an easy way for me to learn.

This past week on the  Apple App Store, the free app of the week was MindNode. MindNode is “mind mapping easy. Mind maps are a visual representation of your ideas, starting with a central thought and growing from there. This allows you to brainstorm & organize your thoughts in an intuitive way, so you can focus on the idea behind it.” The idea of mind mapping seemed a little too new age for me. However, the free instead of the $9.99 price was too good to pass up. It took me a few minutes to learn the in’s and out’s of the app. After a while, I was hooked. I was making mind maps for a lot of things.

I found out when sharing one with a group I am involved with, others learn visually as well! This app makes it easier to follow some very big concepts, like a social media strategy, into easily digestible visuals. A huge document can put the dread in many people. When you see a 10 page document or one picture, which would you prefer to read? The picture always wins. out.

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This is a simple Social Media Strategy that I came up with for this post. You can have the text on one side or both sides. I prefer on both sides. As you can see it breaks down the strategy and allows you to see things at a glance. This alleviates having to search through a document. It’s not made to take the place of a document. It’s in addition to it.

One area that I have found this useful is brainstorming. It really makes the process visual and you can break out ideas into further detail. This will become a tool I will use more often!

The app, I’m still learning, has a bit of a learning curve. I’m still trying to get a grasp on all the functionality. As I learn I will share more. If you hurry to the App store you can get it free until Thursday, Sept 1, 2016. There will be a new app free next week. However, there is an Android app and a Mac desktop app!

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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