What to Know in Social Media Marketing This Week Aug 19 Edition

It has been a week for me. I’m finally able to catch my breath. This made me realize that I didn’t have something to post tomorrow. After a bit of debate, with myself, I decided to do another This Week is Social media. There were a few things I think you should know about!

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Canva Update 

Canva updated their web interface. It may seem like a small update but it’s awesome! Previously there would be pop-up menus around text or pictures to change it. There were times when these bubbles would be on top of each other and hard to use. I would wrestle with viewing size and others. Those days are gone, now they have a toolbar at the top. This may seem retro but it works. It’s easy to find exactly what you need. However, it took me a few minutes to select a box to change the color. It kept defaulting to the text. But if you click just right you get it. I figure they will fix this coming up.

Instagram Stories

There was the first update to Instagram Stories. It like the Canva update is not ground breaking. It does give you an insight that Instagram is in this for the long haul. The update was to allow zooming in on the picture with one hand. That sounds like a, who cares, kind of update. To me, it shows they are going to take on SnapChat feature for feature. The war has begun!


Pinterest Promoted Videos

Pinterest wants you to bring your story to life with Promoted Video. They report over the last year there has been a 60% increase in videos shared on the service. Their description sums it up perfectly. “Promoted Video brings together some of the best elements of Pinterest. According to recent data from Mary Meeker, 55% of people on Pinterest want to find or shop for products on the platform. Only 12% of people say that about social networks. And since 75% of the content people enjoy on Pinterest comes from businesses, we’re offering something unique and valuable to people and businesses alike”

Promoted videos live in Pinterest’s video play and has promoted pins below the video. If you are an online retailer this would be great for you to show a video and offer your products for sale below. the video.

These are three things I think all readers of Marketing Elements should know this week. I like doing these posts because some of these may not warrant a full post but a round up gets the information out!

Instagram pictures by Instagram and Pinterest picture by Pinterest.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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