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What is a Blog Media Kit? and Why does it Matter?

When you say Blog Media Kit, what comes to mind? If you have a background in print media, most publications have a media kit. Those kits talk about media circulation, ad specs/rates, demographics and more. They can be simple spreadsheets to highly designed documents. Now, the world of influencer marketing, bloggers are going to need to have a media kit.

These kits typically are one page that highlights the top level information of the blog. It gives a potential brand a quick way to judge if they are someone they want to work with.  If you are a blogger reading this, you need one. If you are an influencer marketer, you will want one from a blog. Just like the above-mentioned kits. You can make one very fancy or basic. The important thing is having the information in one place.

What should the media kit include?

Introduction – There should be an introduction who you are and what your blog is about. Not everyone who will contact you will know about the focus of your blog. A quick introduction on to what you blog about and why you blog about your topic is best.

Blog Stats – If you don’t have Google Analytics on your site you are missing out. Put it on now! Important stats to put on the form are: Unique Visitors Per month, Pages Per Session, and Average Time on Page. Also, you can put page views, top content and such. Put the information that people would need.

Social Media Stats – Social media is just important as your blog. It’s the place you promote your content and build communities. Include follower numbers for all major social media sites. If you have a high engagement rate, call it out. A big social following can be beneficial to the blogger and influencer marketer.

Services/Policies – Not all bloggers are alike. Some offer services such as guest posts, paid content, reviews and more. Each one will have different policies how they handle them. If they are listed and spelled out briefly in the media kit. It will make things run smoothly. For instance, the price for a post should be in the media kit. This will avoid problems when you think it will be cheaper or free. You will know up front the pricing. Transparency is key.

Advertising – If a blogger does advertising. The rates and sizes should be in the media kit. This is separate because not all bloggers do ads. Ads as in banner ads on their blog.

Affiliations – If a blogger has any affiliations with brands or organizations. They should be listed on the kit. If they are a brand ambassador to a competitor, you may rethink using them. That is, if they are a recognized brand ambassador. If they have worked with a competitor, don’t rule them out.

Pictures – Include pictures of yourself or what is important to your blog. If a personal picture is included you get a look at the person behind the blog. It’s always great to see the face behind the blog.

Do I have a media kit for Marketing Elements? I currently do not. But after this weekend I will have one. There are templates over the net and Creative Market. Make it and as a rule of thumb, update it montly to make sure you have the freshest numbers on the kit.

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