This podcast Tim Goleman talks about how you find influencers. This can be one of the hardest things to do in influencer marketing. The important thing is to find an influencer that is open to work with you and has the same point of view.
Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!