Small Business Video Series – Video Editing Apps

Shooting video is the easy part, the hard part is editing it together. Unless you are doing all live streams, you will need a video editing program. I’m speaking from my experience and using MacOS, iOS and some Android apps. But, don’t worry if you are PC, I’m going to link you to a PC Mag list of best video editing software.

Mobile Solutions

You may think mobile solutions are easier than desktop, and I would say they are a bit trickier. The vast majority of editing apps are not easily intuitive. Even the easiest can leave you scratching your head in how to proceed. Once you learn the basics it is pretty easy.  

iMovie – iOS

If you just have an iPad or iPhone iMovie comes for free with your phone. It’s a very simple editing program without a lot of bells and whistles. I have used it many times to create something on the phone while out. Another feature is it has an easy to use trailer creator.

What I like about this solution

  • After the learning curve, it’s easy to use and can make movie anywhere you are
  • Easy to edit both sound and video
  • Simple to export including to most social networks
  • Customizable Trailer templates to make fun trailers for your video
  • It’s free with the phone/iPad  

What I don’t like

  • If you have never used a video editing program, it could be frustrating.
  • No multi-cam supports
  • Only so many trailers to use and can’t add more on y our own.

Additional Info


This is an iOS app that can be used on the phone and iPad It has a lot more features than iMovie. I like to call it the Final Cut Pro light for iOS. There are a lot more advanced features you can do such as edit sound, better overlays (bottom thirds, call outs and etc.), and different video sizes.

What I like:

  • It has a lot of desktop features many other mobile editors don’t include.
  • Has more in-depth sound editing, you can isolate it by track
  • Can have up to 6 tracks to edit (includes audio, video, and titles.)
  • Has amazing tutorial videos
  • Luma offers a companion app to create effects

What I don’t Like

  • The app not very intuitive to start It took me a while to find how to get to the project’s menu.
  • It’s a higher priced app in the app store – $19.99

Additional info

  • Made for: Consumers and intermediate
  • Level: Intermedia
  • Cost: $19.99
  • Website –

Desktop Solutions

iMovie – MacOS

This version is a bit easier to use than the iOS version. The layout and design are more intuitive to a newbie. It’s included with all Macs sold. You can jump right into doing simple edits and create your first video in the matter of minutes. It doesn’t have very many advanced features and just two channels.

What I like

  • Super easy to learn by a novice
  • Included for free with every Mac
  • Has the same trailers as the mobile version

What I don’t like

  • Can only do simple edits
  • Limited number of transitions and text effects
  • No Multicam support

Additional Info:

  • Made for: Consumers
  • Level: Beginner
  • Cost: Free
  • Website –

Final Cut Pro – MacOS

Final Cut is an editing program made for prosumers. It has a lot of the bells and whistles that you would expect from a high-end editor. Unlike the other ones mentioned you can make your own graphics add extensions. Extensions will allow you to do more with third party solutions.

What I love:

  • Similar interface with iMovie, allows you to step up
  • Easy multicam editing
  • Advanced control of text and elements
  • Professional color management

What I don’t Like

  • It’s a learning curve, there is so much this program does
  • It’s not cheap, a one-time fee $299
  • Takes a lot of ram and memory on your computer for editing and exporting

Additional info:

  • Made for: Professional/Prosumer
  • Level: Advanced
  • Cost: $299
  • Webiste:

I was going to include a few more on this list but I haven’t used them as of yet. They are Adobe Rush and Premier. They are both apart of Creative Cloud suite. I will be doing a deeper dive into each of them soon.

If you are on a PC or other form of mobile device, check out PC Mag’s top pics for editing softwear.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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