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Pantone Color of the Year – Classic Blue

We just posted about Shutter Stock releasing its color of the year for 2020. Now Pantone has released its color of the year. This year’s color is 19-4052, Classic Blue.

Classic Blue was chosen because: “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”

You maybe asking how long and why Pantone has done the color of the year:

For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

Pantone Website.

Are you going to be using these colors this year? If you are read more about why this is the color for 2020 at the Pantone Color of the year page.

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