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Digital marketing is just marketing

    This past week Brad Jakeman, PepsiCo exec, spoke at the Association of National Advertising’s annual “Masters of Marketing”. One of his points was that digital marketing should be considered marketing. His thought behind this was most of marketing was done digitally. There is no need to silo digital any more  I couldn’t agree more […]

GM Giving Up Facebook Ads

Today GM announced they were discontinuing Facebook Ads. This is not too big a deal to me, where as the press seems to make it seems that GM is leaving Facebook all together. VentureBeat is reporting that GM currently spends $40 million on on Facebook. One-fourth of this is ads the rest is content and […]

ME0022 – Media: Television advertising

This is an overdue episode. Its a solocast where I talk about advertising in television and media. How the current TV is changing with Tivo/DVR’s, online viewing and product placement. I talk about how all three are making changes to the way we market to individuals. I also talk about the future of TV and […]

ME0010 – Talking Media with Daisy Whitney

Daisy Whitney – New Media Minute and This Week in Media By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in November 2010. You can pre-order it […]