Top Chef is one of my favorite shows on Bravo. If you’re not familiar it’s a cooking show, but not your typical one. Chefs compete each week to win the challenge and be named the Top Chef at the end! They have been given challenges where they were assigned an isle at a grocery store and could only use things bought on that isle. My favorite this year was they were given cactus and had to make a dish out it, which most had never used.
I love social media and have to say when people get it right. This week I wrote on how to improve it with BBC and BBC America. Bravo got it right with the Top Chef Party on Twitter.
Last month they had fans of show get on Twitter and watch the finale and Tweet through out the show. Of course, I was one of them on there. It was great because you had the final three contestants, judges telling you about what they thought at that moment of the show. It was an insider view.
I followed Kevin, who was the chef from my hometown of Atlanta, and he told through out the show how things were, and giving comments like “That looked harder then it was” and such.
Then I followed Toby Young, who is the Simon Cowell of the show. He’s evil and doesn’t hold back. I LOVE him on the show, and I mean LOVE. I Tweeted at him that he needed to be on the show more and he Tweeted back. I normally don’t get excited about that but it was so cool.
It was a great way to watch a show. You got to interact with fans you never would have met. I think the one take away from this post is make your twitter personal and interact with people. Don’t leave out the conversation part of it. Remember social media is a two way street, gone are the days of one way communication.