ME0016 – Talking SEO & SEM mistakes and how to fix them with Stacy Williams

I talk SEO & SEM mistakes with Stacy Williams. We first talk about SEO tips and how you help your organic search. Then we move into Paid Search and the best practices in over coming mistakes you can make.

Stacy Williams’ more than 20 years of marketing experience laid the foundation for the creation of Prominent Placement, a full-service, award-winning Atlanta search marketing firm, in 2001.  Stacy is sought after nationwide as a regular speaker on search engine marketing, and is frequently published on the subject.

Prior to her establishment of Prominent Placement, Stacy’s career spanned both coasts, serving at advertising agencies in both Los Angeles and Atlanta.  Most recently, she spent nine years at the ad agency Kilgannon, including serving as their Director of Marketing.

A graduate of the University of California at Berkeley’s Haas School, she received a B.S. in Business Administration, with an emphasis in Marketing. Stacy also received an M.A. in Communications Management from the University of Southern California’s Annenberg School. She was a finalist for the Georgia Woman Entrepreneur of the Year Award for 2006.

Prominent Placement, Inc. is an award-winning, full-service search engine marketing (SEM) firm, delivering ROI that traditional marketing channels can’t touch, with a level of service that raises the bar. Since 2001, Prominent Placement has managed the entire SEM process for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement’s customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.

For more information, visit our website or call 888.SEM.MKTR (888.736.6587).

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

One comment on “ME0016 – Talking SEO & SEM mistakes and how to fix them with Stacy Williams

  1. Reply Nick September 10, 2010 at 10:22 am

    I think 6 common mistakes are there

    1. JavaScript or other crawler-unfriendly navigation that may impede indexing
    2. Navigation that buries important pages within the site architecture.
    3. Duplicate “pages” getting indexed under multiple URLs.
    4. No keyword phrase focus in the content or conversely, keyword phrase stuffing.
    5. An optimized home page, but that’s it.
    6. Additional domains owned by the company are not properly redirected.

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