This is the second part in my analytics posts. The first was an overview of what analytics there are in social. This specifically deals with reporting Facebook Insights. The spread sheet, as given by Chuck Hemann at the Social Media Conference at Kennesaw State University. It’s a great way to do the reporting manually.
Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!