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Should you promote your content multiple times on Twitter?

If you are a blogger there is one thing that you have to accept. That is as you post new content the older content gets pushed farther back. The more  you post the faster your content will disappear from the front page. It may not sound like a big deal, but how many people go beyond the first page? Maybe a 1/4 of people. Also, what about those reading your blog with an RSS reader? The list can go on and on.

How do you make sure your content is seen by the biggest audience possible. You can’t post multiple times on Facebook. That’s an easy way for you to get unliked by your followers. Promoting the content on Instagram is good but there is no easy way to people to your site. Creating special Pinterest pins for blog content is also an option. For crafting content it may drive traffic but outside of that audience. What are the results?

I have found Twitter is the best place to get traffic and notice of content. Why is this? First the feed is not curated, well at least yet.  Its what is happening right now. If a follower wasn’t on Twitter, its almost a sure bet they missed seeing the Tweet. This allows you to post multiple times on Twitter and reach different people each time it’s posted.

When promoting content on Twitter, don’t do it to every piece of content on you blog. Pick the top 3-4 a week to promote the following week. Next, create different graphics for the content. This will allow your content seem fresh. People who have seen the previous post won’t go “I saw that already.” Create a url tracker to see what content you post performs best. Remember this will change over time so keep trying new things. Lastly post at different times. Don’t post just during work hours. Experiment with evening, over night and early morning. Twitter is worldwide and are on different time zones then you.

Creating graphics for site is easily done with Canva. My personal preference is to find a design I like and then change the picture behind it. I then move the text around to find best. If you are inclined you can do totally new designs for each post. Don’t let good content just sit on a site with no readers. A lesson I learned is you have to promote yourself!

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