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Secret Weapon in Digital Marketing – Canva Pro

If you are a one-person show or work on a small team, you have to wear many hats throughout the day. You also need to find ways to get more done in a more modest budget. Well, this is the case for all organizations, big or small.

I have become a one-person show! After leaving my last full-time job, I longed to be my boss again and grow my dream. So far, it’s been good, and I have a different attitude and work ethic. My last job allowed me to look at myself and see my strengths and weaknesses.

One thing that has been invaluable to me is Canva Pro. This service was formerly known as Canva for Work, so I may slip up and use this title. Canva Pro allows me to create “professional” looking graphics without having to pay for a designer for everyday posts.

I have just enough design skills to make me dangerous. I college for a few months I was going to be a graphic design major. I think I should have stuck too it, but I went with marketing instead.

The reason I love Canva Pro are:

  • Organize Pictures – You can upload your pics and graphics into folders. This makes it so much easier to find than scrolling through endless photos.
  • Export with transparent backgrounds – When you need transparent background and don’t have access to photoshop, Canva can export for web or video.
  • Export as Video – This is a great feature that you can use on IG, Stories, video bumpers, and more. They have six different ways the video can build.
  • Auto Resize – Creating graphics can be fun, resizing is not. Canva can resize to different sizes. Take it from me that the closer you are to the original, the better. Such as square to square or rectangle to a rectangle. If you go from a Twitter, a wide horizontal image, to a Pinterest, a tall vertical image, it won’t resize very well. It can be hit or miss, but when it works, it’s amazing.

These are just a few of the features of Canva Pro that I use a lot. It’s just $12.95 a month but one of the best money I spend every month.

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