ME0029 – The Oprah Effect

Timothy Goleman talks about the Oprah Effect. That is the effect that Oprah had on the world of marketing. This includes books, non-profit and the annual Favorite Things edition. Who will take Oprah’s Place? Can anyone take her place. In a post Oprah world it will be interesting! @timgoleman Play in new […]

ME0024 – Local Marketing with Joe Koufman and David Rollo

Local Marketing  is the topic of today’s podcast. We cover all of the following topics: Group coupons (such as Groupon, LivingSocial, and ScoutMob) Geo-targeted advertising (such as Google and Facebook) Local listings (such as Urban Spoon and Yelp) Mobile (such as ShopSavvy and Google Hotpot) Check-in apps (such as Foursquare, MyTown, and Gowalla) Affiliate marketing […]

My Client Services SOP’s

I had my first client leave me this week. I will say its not something I am happy about but it’s all part of business. They explained it was a strictly business decision. Which I really appreciated, and I respect that, because we are all in business to make money. So, you have evaluate and […]

AMA Atlanta Signature Lunch – Moving the Needle in a Tough Economy: Three Interactive Strategies That Paid Off Big in 2009?

I attended the January Signature Lunch for AMA Atlanta. I know I should have posted this on Wednesday, but my personal social media is like the story of the Cobbler. The cobblers kids have no shoes. I always put my stuff on the back burner. But, I plant to blog a lot more about events […]