When is the best time to Post on Social Media

I think the most asked question is when should I post on social media? The best time is when your followers are online. Most services will give you analytics when your people are most active on your page or profile. However, if you are new, and your page is new you can’t benefit from these analytics. Sprout Social, a social media management tool, “… worked closely with our data science team to review findings and trends in social media usage over the past year from Sprout Social’s 20,000+ customers and understand when their content was most and least frequently engaged with, broken out by platform and industry”

One thing to note is that the times listed are in the US Central Time Zone.


  • Best times: Tuesday, Wednesday and Friday 9 a.m.–1 p.m.
  • Best days: Tuesday, Wednesday, Friday
  • Worst day: Saturday


  • Best times: Wednesday 9 a.m.– 3 p.m., Tuesday through Thursday 9–11 a.m.
  • Best day: Wednesday
  • Worst day: Saturday


  • Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
  • Best day: Tuesday
  • Worst day: Sunday


  • Best times: Tuesday through Thursday 9 a.m.–noon
  • Best days: Tuesday and Wednesday
  • Worst day: Sunday

These are general items to post. Sprout Social breaks down by industry when is the best time to post for the following industries: Healthcare, Education, Media, Non-Profit, Restaurants, Tech, Travel & Tourism, Finance, and Hospitality. Read the article on the “Best time to Post” on the Sprout Social site.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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