Archives

What is a Blog Media Kit? and Why does it Matter?

When you say Blog Media Kit, what comes to mind? If you have a background in print media, most publications have a media kit. Those kits talk about media circulation, ad specs/rates, demographics and more. They can be simple spreadsheets to highly designed documents. Now, the world of influencer marketing, bloggers are going to need […]

Blogger Relations – Keeping your Relationship Going

A few months ago I wrote up how to find and start relationships with bloggers. This post is about how to manage that relationship. I am on both sides of the blogging world. I have been blogging for over 10 years and have been on both sides of the the relationship. I have worked with […]

SBSS  Blogger Relations 101 – Getting Started

  One of the biggest trends in the world of marketing is Content Marketing. Wikipedia gives this definition of Content Marketing; “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, […]