Timothy Goleman, August 5, 2016You now have influencers in place and ready to start. Set up campaigns you want to run with influencers. Base them around goals you want to achieve. An example is, “Raise awareness by 20% of product A.” Or “Increase sales on product B by 15% in a one-month period.” Remember goals should be realistic. Don’t […]
Timothy Goleman, August 4, 2016Finding Influencer maybe the hardest part of Influencer marketing. You want to find someone with a great online following and knows about your industry. Also, they have to be open to working with a brand on creating content. If you aren’t aware of influencers in your industry, you are going to have to do some […]
Timothy Goleman, August 3, 2016Influencer Marketing is one of the hottest trends in the world of marketing. If you aren’t familiar the official definition of Influencer marketing is “is a form of marketing that has emerged from a variety of practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market […]
Timothy Goleman, August 1, 2016I am a huge fan of Canva. Canva makes images for your marketing, super easy to make. They are constantly improving the service. One of the more recent advancements is the iPhone app. The app was released about two weeks ago. You Android users don’t fret. They said they are currently working on the Android version. […]
Timothy Goleman, July 29, 2016An interesting infographic came out this week. It was how brands and influencers view Influencer Marketing. Not surprising, that each side views it differently. I come at this from a distinct difference. I have set up influencer programs and been an influencer on some projects. This gives me the ability to see both sides of the […]
Timothy Goleman, July 27, 2016Photo app fans rejoice! The Prisma App is now on Android! It is an app that I have come to love over the last few weeks. I did a post on Prisma a few weeks back. It takes your pictures and converts them to works of art. It could be a painting or a cartoon. […]
Timothy Goleman, July 26, 2016The last part of the SBSS is about social media analytics. I am going to explain some of the different analytics you should be viewing on a regular basis. Most of these will be very simple to look up and won’t take much effort. However, if you want to do some in depth analytics, most […]
Timothy Goleman, July 25, 2016There are many in the marketing world that frown on Automation. They say that it should be managed by a person and not scheduled to post during the day. I don’t follow this belief. Scheduling can be very helpful, especially to small businesses. You can do it in the morning or the night before and […]
Timothy Goleman, July 22, 2016There are a ton of tools on the market for social media. You can spend your entire budget on more just on tools. It would be great if we could all use a service that does social listening, sentiment analysis, account management and analytics analysis. In a perfect world we would have all those things. […]
Timothy Goleman, July 21, 2016Graphics are one of the most important things on social media. Unless you’re a graphic designer, creating graphics is not your strong suit. You can get an Adobe Cloud subscription to Photoshop and create your own. If you’re anything like me, what you see in your head rarely comes out that way in Photoshop. I […]