During the COVAD-19 pandemic, more brands are going live to connect with their customers and followers. Many smaller brands may not have a clue how to create a live or what equipment you need. I have written this book so you can find out: What essential equipment you need Equipment to increase production value of […]
How Gyms are using Social & Video during COVAD-19
When your business gets shut down by the state of emergency, what do you do? You can shut the doors, or you can get creative. The fitness industry is one that has been impacted most by the COVAD-19, shutting down the majority of gyms worldwide—leaving them without classes and customers. However, they aren’t letting this […]
Free Download – Plan your Livestream
Planning to do live streams? They aren’t as complex and you might think they are! The key is planning and practice. After 2+ years of producing and directing live streams; I walk you through the process of creating your own strategy and executing it! In this free guide I will teach you: Planning your live […]
Free Download – How to Create a Social Editorial Calendar
If you are new to Social Media Editorial Calendars or just want to redo yours, here is my guide for creating a calendar. It is one that I use in my own social media and for clients, I have worked with. This Free Guide gives you the following: Why I use the 70-20-10 rule in […]
Black Magic makes professional Production Affordable
A lot of what I talk about is using your phone for video. I do this because video production equipment is expensive, and before you dive in and buy a fully stocked studio, you need to make sure you are going to do enough video to do the cost. The phone allows you to experiment […]
How to Edit a podcast on an iPad
The iPad is fast becoming a primary computing device. One thing that was never easy for me to do was to edit a podcast. I had Ferrite but only knew how to use it a little, and not to its full capacity. I knew there was a lot more power in the app but never […]
New YouTube Studio
Are you a frequent user of YouTube? If you are, last week YouTube rolled out it’s new Creator Studio. This is the back end where you can see your analytics, comments and more. They have been working on this for the last year. In the beta there were many things missing. I haven’t done a […]
What every Influencer Needs to do…
Working with Influencers has a lot of moving parts. You have to get them the product, getting the post up, then monitoring the analytics. However, there is one crucial thing all influencers must do when you work with them. That is they have to disclose that this is a paid post. Disclosure may seem like […]
Best Practices in Social Media Customer Service
If you are a social media or community manager, doing customer service is just part of the job. When I was a Social Media Manager for a large craft company, I was the only person doing Social Media Customer service. This goes beyond just answering questions on posts, but issues consumers are having with the […]
2020 Social Media Editorial Calendar
When I worked in a previous job I had an editorial calendar that I loved working with, it was color-coded and simple. After leaving that job, I recreated the calendar to use for my personal use. I have decided to make this free to anyone out there who needs a calendar. The calendar is set […]