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25
Sep

What I have learned….

This past Friday I was laid off from my job. It was not expected and still sinking in, it will really hit me tomorrow when I get up and don’t have to go into the office. But the experience really taught me a lot about me and improved my skills. So here is what I learned:

  • A deeper understanding of analytics and how to report it to clients
  • How to present and get your message across to a Fortune 100 company
  • To be creative and propose things out of the box, sometimes you have to push a client
  • How to work with difficult coworkers at times
  • Implications for social media and how to change strategies you feel aren’t working (not an easy task)
  • Create presentations that tell a story and that are more visual with out being a data dump

The three months there were good, I planned on being there a lot longer but I am a firm believer take what you learn and move on. That is what I am doing. I think going forward I have some great skill sets that will be valuable in this market. Back to the job hunt!

 

15
Sep

Google+ – Great Potential but is it too late?

I will admit that my first impression of Google+ was a good one. Google really impressed me with the clean interface and ease of use. So, this gave me hope that, unlike their last few attempts, this would pay off for their bid to enter social media. It took a few days but I got an invite and started to explore.

Then after a few days it made me wonder what their plans were. They had one of the fastest growing social networks but it wasn’t complete yet. There were still major things missing. These include company pages, games just to list a few. This now made me loose hope of the adoption.

Here are a few things I think really slowed down Google+

  • The API wasn’t released: This is one of the first things I think they should have released. Releasing an API would allow users to post via a third party app, like Hootsuit or TweetDeck.
  • Company pages: This is another thing that should have been ready to go. With in the first month the business pages should have gone live. They instead released a request for Beta that they later revoked. Businesses are still in the dark on what exactly will happen. Ford is the best example for a page.
  • Beta invites weren’t exclusive. If the purpose was to slowly release features, then the Beta invites should have been more exclusive and limited. This would have allowed feedback and to update Google+ as needed

These are just a few reasons that have slowed down the momentum that Google + had, and I don’t know if they will gain it back. I talk to people in social and they are all pretty done with it for now. It may go down as the next Wave or Buzz.

15
Jul

ME0031 – Google Plus Facebook

Timothy Goleman is joined by Eric Ungs and Peter Brusa. Where they talk about the recent release of Google Plus. Eric was the only person on it at the time. Since then both Tim and Eric have gotten invite.

Then we talk about the announcement from Facebook about the video integration with Skype.

This is the first panel show and will be the first of many. We hope you enjoy. If you want to be on a show contact me.

http://marketingelementsblog.com

tim@timgoleman.com
@timgoleman

Podcast: Play in new window | Download

8
Jun

ME0030 – Social & Mobile Search


Timothy Goleman talks about the Search. It’s not his strong suit but showcases his belief that all areas of marketing are intertwined. Its important to know how they interact.

Bing announced this past month that they are using Facebook info, based on likes, to show you what interests your friends. He then takes it one step further to talk about mobile search, how finding something near by while on your mobile device is important.

Search is ever evolving and must be considered in your marketing mix.

http://marketingelementsblog.com

tim@timgoleman.com
@timgoleman

Podcast: Play in new window | Download

1
Jun

ME0029 – The Oprah Effect

Timothy Goleman talks about the Oprah Effect. That is the effect that Oprah had on the world of marketing. This includes books, non-profit and the annual Favorite Things edition.

Who will take Oprah’s Place? Can anyone take her place. In a post Oprah world it will be interesting!

http://marketingelementsblog.com

tim@timgoleman.com
@timgoleman

Podcast: Play in new window | Download

20
May

ME0028 – Lady GaGa Goes to Farmville

It’s another Marketing Element podcast. This time host Timothy Goleman talks about how Lady GaGa has gone into the world of social gaming. She has been a big user of Social Media and has leveraged it to help in her success. In Farmville (http://www.farmville.com), they are giving players the chance to preview the new “Born This Way” album before it’s released. This is a big perk for current players. They also are including the album when you purchase a special gift card available online or at Bust Buy Stores

http://marketingelementsblog.com

tim@timgoleman.com

Podcast: Play in new window | Download

25
Apr

ME00027 – Marketing Element Luxor Hotel

I bring you the second Marketing Element. I show case a company doing a great job with Twitter, the Luxor Hotel in Vegas. They have taken Twitter and using it as an integral part of their marketing mix. They aren’t doing a push mentality rather a community building. Check them out on twitter at @Luxorlv

http://marketingelementsblog.com

tim@timgoleman.com

Podcast: Play in new window | Download

20
Apr

Marketing Elements Ep 26: Marketing Element Intro

I introduce the new Marketing Element segmets. They willl be quick podcasts about things in marketing that I find interesing or are breaking news!

http://marketingelementsblog.com

tim@timgoleman.com

Podcast: Play in new window | Download

9
Mar

HootSuite’s new Custom Analytics

HootSuite Social Analytics from HootSuite on Vimeo.

I saw last night that HootSuite was updating. It made me wonder what they were up too. Hootsuite is my favorite social media tool and yes I am a paid member. I know there are plenty of you out there that aren’t fans of paying for a social media tool. Other platforms I have tried are ok but none make it easy for me like HootSuite. I am not a fan of TweetDeck, CO-Tweet or similar services. To me HootSuite just fits in with what I am doing for myself and my clients.

So, cut to this morning and I see the new dashboard and new custom analytic reports. Which at first really seemed awesome. The things you can do with them are pretty amazing. It’s simple drop and drag techology. As you can see by the video it’s very simple to use.

Then cut to the cost. It is available to everyone but you get a certain level of reporting. Beyond that you need to buy credits. Which made my big smile this morning go away. Working for small businesses this could be a game changer for smaller agencies and consultants. However the cost for the reporting is not a good thing for smaller agencies/consultants.

I hope they add some more functionality for smaller biz and come up with some great pricing options. This is totally worth paying for but not when it’s $100 or more a month. Keep up the good work Hootsuite but let’s shift some focus on the smaller agencies.

14
Feb

ME00025 – Talking PR and social with Steven LeVine

Steven Le Vine is founder and president of grapevine pr, which he launched in 2006. A gifted and well-respected media influencer, Steven blends his acute sense of what sells with his intense skill to spin creative story ideas, bringing his clients vast exposure in countless top-tier media outlets, including everything from The Hollywood Reporter and The New York Post’s “Page Six” to The Wall Street Journal and CNN. All of this culminates into meticulously crafted, large-scale campaigns that target influential demographics.

As a recurring voice in various lifestyle and marketing publications, Steven has covered topics ranging from publicity to the arts. Steven enjoys the stark contrast between pop culture and high culture, which allows him the ability to view different audiences and to understand how best to position clients before them. Steven resides in Los Angeles.

We talk about:

  • How PR and Marketing are coming together
  • Social Media
  • Blogging/Blogging relations
  • And a lot more!

Contact us:

  • http://marketingelementsblog.com
  • @timgoleman
  • tim@marketingelementsblog.com

Podcast: Play in new window | Download

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