I had the pleasure of talking to Charles Lumpkin of Charles Lumpkin and Associates. He spoke at an event I attended about how you need to diversify and not just use search. You should diversify your marketing mix to include social, mobile and more.
We then went on to talk about Bing! How it is a great testing ground for paid search marketing. You can get your feet wet and not spend as much money as you would with Google.
Charles Lumpkin’s Bio:
Charles Lumpkin has been entrusted with million dollar budgets by companies who demand disciplined, intelligent, and measurable internet marketing. He and his team provide internet marketing strategy and services, usually on a pay-for-performance basis to companies of all sizes that are determined to move the needles.
“I’m Charles. I live in Atlanta, Ga. with my beautiful wife. I’ve had a life long passion for computers. I started programming when I was 12 and spent a lot of time hanging out on bulletin board systems as a kid. I watched and participated as the Internet started becoming more commonplace. Throughout the years I’ve done many things in the online world including web development, user interface development, and online marketing.
If you want to learn more about Charles you can check out his profiles:
LinkedIn – http://www.linkedin.com/in/charleslumpkin
FriendFeed – http://friendfeed.com/lumpydumpy
Twitter – http://twitter.com/CharlesLumpkin