Pinterest 100 – Top Trends to Try in 2020

Pinterest has released its top trends for 2020. In addition to this, they have released in beta a trends section, similar to Google Trends. It tells you what is currently trending on the site. But, it’s only available in beta.

The Top Trends are focused on these areas:

Beyond Binary

From flexible pronouns to unisex nurseries, a more accepting view of gender identity is on the rise. People are looking for more gender-neutral options for both everyday needs and milestone events.

Conscious consumption

A push for more eco-friendly habits is changing how we live—from everyday choices to life’s biggest milestones. There’s a shift toward more conscious consumption as people reevaluate their impact.

Finding Balance

When you hear the word “wellness,” you might think of luxurious spas or relaxing getaways. But next year, people will be thinking about wellness in a more everyday way, as they look for easy habits to counter anxiety, stress and burnout.

Home Hub

Sure, home is where the heart is. But now it’s also where your office is…and your gym…and maybe even your waterfall.

International inspired

The world feels smaller than ever as people trade influences and traditions every which way. Today’s travelers are prioritizing meaningful activities like cooking classes and artisan visits over common tourist spots

Pampered Pets

People treat their pets just like their human family. Or in some cases…even better. Pet pampering is reaching all-time highs. We’re talking farm-to-table dog food, pet playgrounds and even feline fashion.

Responsible Travel

It’s time for a travel tune-up. Like many industries, tourism is reaching an eco-conscious crossroad as people look to lessen their impact when exploring new places.


Hear that? That’s the call of the wild, urging you to get outside. Nature is the perfect antidote to digital fatigue, artificial lighting and sitting culture. Getting outside can lower stress and increase energy whether you’re taking in the scenery, mastering survival skills or learning new outdoor hobbies.

Space Everything

Get ready for liftoff! For 2020, there’s a new kind of space race. Half a century after the first moon walk, space tourism is finally feeling real. As companies prepare for potential 2020 launch dates, people are getting lost in their outer space daydreams.

90’s Rerun

Forget partying like it’s 1999. These days, we’re living like it’s 1999. We’re seeing 90s references all over, from high-fashion runways to retro devices.

Want to find out more about these trends? Check out the Pinterest 100 site.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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