Timothy Goleman, September 26, 2016You may hear the term “Evergreen Content” but do you know what it means? If not this post is for you. Evergreen is a form of content that never is never or takes a while to go out of date. This may sound crazy to some. Most of us think that content has an expiration […]
Timothy Goleman, September 6, 2016Sorry, this week has been hit or miss. I wasn’t feeling well and I hope the Twitter list post made sense. I am on the mend and should be back to full steam after the holiday. I wanted to share a few tools every content marketer needs to have in their tool box. Most of […]
Timothy Goleman, June 28, 2016When I say HootSuite, you think of a great social media management platform. One that will help you mange all social accounts in one area. It also lets you schedule, respond and view analytics of posts. On the price scale it’s affordable for most small brands. However, did you know that they have a great […]
Timothy Goleman, May 10, 2016I have been involved with blogging since 2004. Over the 12 plus years I have been blogging I have seen many things come and go. One thing that goes against everything you would think is long form content performs better. It goes agains common sense. Meaning that shorter content should be the thing you want […]
Timothy Goleman, May 9, 2016This past week I interviewed for a job. They wanted to know how I plan for a campaign. I came up with a document that I am going to share here. I gave a great presentation but unfortunately didn’t get the job. Create a Calendar Excel Use an Excel document to keep everyone on the […]
Timothy Goleman, April 22, 2016Content marketing, native advertising, and branded content? What is the difference. This is a great video from the Content Marketing Institute. It clocks in at 12 minutes but if you’re looking for a primer on all this, look no further
Timothy Goleman, August 21, 2015Many of you have heard about content marketing. But how do you get started? What do you need to do? Don’t worry it’s not as scary as it seems. There needs to be thought put into the blog before you begin. I will walk you through the steps of creating a blog. From what platform […]
Timothy Goleman, July 20, 2015One of the biggest trends in the world of marketing is Content Marketing. Wikipedia gives this definition of Content Marketing; “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, […]
Timothy Goleman, June 3, 2014Definition from Wikipedia Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Can’t See […]