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5 Tips For Running an Ethically Sound PR Campaign

Any first-rate publicist can carefully craft and execute a proper PR campaign that will both generate a substantial amount of press exposure, and also help to portray his or her client in a positive light. But, not all publicists will do this without taking a few shortcuts on the way. Sometimes shortcuts can be beneficial – a way to speed up a process that would normally take a longer amount of time. Other times, not so much.

ME0022 – Media: Television advertising

This is an overdue episode. Its a solocast where I talk about advertising in television and media. How the current TV is changing with Tivo/DVR’s, online viewing and product placement. I talk about how all three are making changes to the way we market to individuals. I also talk about the future of TV and […]

ME0010 – Talking Media with Daisy Whitney

Daisy Whitney – New Media Minute and This Week in Media By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in November 2010. You can pre-order it […]

ME0006 – Media – Radio Usage Declining

On this podcast I discuss the study from the Bridge Ratings study  ( http://www.bridgeratings.com/press.04.01.10.DeviceUsage.htm ) about how the consumption of radio is declining. However, the use of online radio (simulcast or streaming) is gaining ground. This also carries over to the use of podcast (which is a good thing for me). This is happening to […]