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How to Manage your Social Media Customer Service

Customer service is an essential part of social media management. Often, it’s one of the first places our customers reach out for assistance when something has gone wrong or when something far exceeds their expectations. But more often than not, customers come to have an issue solved!  Why Do Customers Use Social Media to Reach […]

Content Planning and Scheduling: Tools and Tips for Consistency

Consistency when posting on social media is crucial. Despite struggling with this, there are strategies to ensure consistent content, even when busy! POSTING STRATEGY  Embrace the power of a weekly posting strategy. It’s not just a plan, it’s your roadmap to staying organized and in control of your social media content.  If you are busy […]

Is this the End of Twitter….

Since the sale of Twitter, the hyperbolic statements saying “This is the end of Twitter” have been told many times. However, the service is about to make a massive change affecting all users.  “Tech billionaire Elon Musk said he plans to start charging all users of X, his social media platform formerly known as Twitter. “We […]

3 Social Media Marketing Issues Facing SMBs

Social media has become an integral part of our lives. It’s where we connect with friends, family, and colleagues, and it’s where we get our news and entertainment. Podcast Rocket with Christina Warren and Simone De Rochefort, where they were talking about the Verge article “Social media is doomed to die” by Ellis Hamburger (https://www.theverge.com/2023/4/18/23672769/social-media-inevitable-death-monetization-growth-hacks). […]

Why is Facebook so Complicated for SMB’s

Social Media should be a tool that helps most small businesses reach new customers and engage with current customers through direct communication with these customers. However, Facebook makes managing pages much harder for small/medium-sized companies (SMBs).  As a Small Business owner, I want tools that help me maximize my time rather than complicate and add […]

When is the best time to post on social

One of the most asked questions in small businesses is, “When is the best time to post?” The answer we give most is “It depends.” I know many companies hate this answer, but it does depend on when your followers are online. Most social media sites give businesses a “When your followers are online” section. […]

3 Social Media Sites to reach your goals, and not who you Think

Hootsuite just released their 2022 Social Media Trends report. This report is packed with data about social trends that are rising and falling. Such as, the big three social media sites (Facebook, Instagram, and LinkedIn) are on the decline. Which networks should you be checking out to reach your business goals? According to their survey […]